Benefits of Digital Signage in Organizational Communication

The organizational communication uses different methods to convey policies, guidelines and other info to employees, suppliers and interested parties, in the company.


All that meant having to forward notes among offices, publishing information in the company’s billboards, as well as sending emails. However, corporations are realizing the benefits that Digital Signage has to offer in sectors such as retail commerce and industries that are embracing this means to keep their employees, executives and visitors informed. Such a drastic and positive change is mainly due to the growing influence of managers from the ITs.


A survey carried out in 500 end-users in corporations stated that 28% of them are using Digital Signage Displays, outside meeting rooms, and such number hasn’t stopped growing. Such a trend could give way to new opportunities in terms of a substantial boost in digital signature solutions sales for this vertical growing market.



Five benefits to be considered:


1.Scalability and flexibility

Digital signage hardware becomes easier to obtain economically speaking as well as scalable, which is appealing to IT administrators in corporations, and there is also an increase in other decision makers sectors.


Adding up displays in multiple locations aimed at receiving video broadcastings or any other kind of content based on IP networks, can be as simple as complementing it to an already existing infrastructure Ethernet switchboard, making the digital solutions more frequent in the corporate environment.


2. Supporting the company’s brand initiative 

There is no doubt whatsoever that digital communication is a great way to communicate relevant announcements to the employees of a company, but it goes much further.


Digital communication can be a very useful tool to query the employee’s opinion before embarking in costly branding campaigns.


The corresponding feedback can be performed in an anonymous manner, as well as the employees’ suggestions box since the relevance for the analysis is important. It must be obtained by means of using digital signage as part of the first stages of a branding campaign.


3.It Helps Reaching Out Millennials

There are around 80 million millennials currently, in the United States. Out of them, 53.3 million make up for more than one third of the labor force in the US.


Millenials are generally considered well educated academically speaking and technology knowledgeable. Considering they have grown with digital devices; they are relevant users of social media platforms that drive digital signage communications. Addressing this cluster of people at work is most efficient since they pay much more attention to digital signage rather than to other media.


4.Labor Acknowledgement

Digital communication is a means to honor hard work, achievements y productivity at the workplace. It is an excellent way to encourage, inspire and raise the morale of the employees.


Digital communication can be used to announce certifications, achievements, and rewards to its staff. It can also be used to publish testimonials of satisfied customers, press releases or positive evals of web sites.


Out of all companies that use Digital Signage in recognition of their employees, 46% of top executives consider it an investment, not an expenditure.


5.Safety and Training

Many companies are still publishing safety measures in resting areas or alike, where visibility can be limited to employees.


A digital signage system es efficient when it comes to issue emergency alerts and to remind the staff about safety issues, with a much wider reach. The digital communication can also keep staff posted about the coming training sessions, as well as opportunities that could be necessary to climb the corporate ladder.


As we witness the organizational communication evolution, digital signage has become more and more relevant and has also become a positive solution, as it is significantly involved in the growth of companies.


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