Nowadays digital communication plays an important role in generating satisfactory experiences for the consumer, capturing the attention of passers-by means of the interaction of a Wayfinding that can determinate the best way and take the visitors to the correct place with ease and speed.
A study by Red SighAd found that “one in five people who have seen an ad in digital signage, have made an unplanned purchase.” Hence It is not surprising that many people have adopted this advertising means to promote a new product or service.
An interactive kiosk is a solution that helps people find their way in public spaces, large compounds or buildings, showing clear directions for different destinations.
Also, they provide additional information about places of interest, other services and information regarding stores and goods.
Considering its effectiveness, its use has grown in several sectors, including health centers, stadiums, malls, museums, corporations and university campuses.
Some of the benefits include:
• Minimizing the search time of a given place.
• Broadcasting of updated information and interesting topics.
• Opportunity to market commercials.
• Provision of additional information regarding the company, its services, products and overall info about weather and/ or news.
Wayfinding is an effective digital communication solution that aims at enhancing the customer service experience, if you are looking for an interactive kiosk solution do not hesitate to contact us.