Digital Signage in Mexico become a great communications tool for SMEs and large corporations in Mexico.
Cinemex, a success story in Digital Signage
The 11-year leading cinema projection and distribution corporation Cinemex has developed a digital communication channels system to enthrall, entertain and inform its audience with visual experiences in Digital Signage
Luis Cadena, executive of the Communication and Digital Advertising account, says that the Cinemex challenge was to create a radical change in the image to deliver an innovative and dynamic communication that will make the difference with its competitiors.
The strategy included an analysis of communication necessities as well as the implementation of a comprehensive information technology solution that placed Cinemex at the forefront of digital communication, worldwide. This is how the project began in 2005 with the refurbishing of all its facilities nationwide offering a unique experience to its patrons.
The initial proposal included the integration of 3 channels with dynamic content, attractive and remotely upgradeable: Marquee, box office and candy store. The first presents the offer of films to the guest at different times. At the box office prices are updated depending on the category of each resort. The Dulcería channel is a digital menu that is displayed in 3 screens that show the different products and promotions, this one is updated weekly according to the indications of the marketing area.
Today Cinemex’s network of screens extends through 52 cities throughout the Mexican Republic; The project includes 10 channels: awning, box office, confectionery, coffee, mango, alavista, synopsis, digital poster, candy cash and videowall.
The project highlights the implementation of non-proportional Videowalls made up of 12 ultra thin 42 “screens that at one point becomes a single canvas where special promotions, movie trailers and special events are deployed. For the design and execution of this project, we have made use of the Scala platform that allows the administration, updating and deployment of the contents. The screens used mostly are Panasonic’s 53 “and the hardware in charge of storing the contents are Zotac brand. The implementation of digital communication channels has allowed Cinemex to improve communication with its audience, showing that Cinemex has revolutionized the experience of going to the movies.
In Multimedia Corporate we developed the project of Digital Signage for Cinemex. We have more than 20 years of experience in the development of specific digital communication tools for companies in various industries.